8:30-9:30 AM
Changing the Brain and the Brand

Change and innovation are often described in terms of "disruption". But, sometimes, the most profound and sustainable forms of growth can be fueled by a more subtle shift in mindset, ideology, and perspective. To illustrate these points, we will deconstruct and apply the lessons learned from my transformation of Ashley Stewart, which inspired change in the broader retail industry amidst fierce competition from external forces. Future growth could lie hidden in a fundamental rethinking of the definitions underlying conventional measurements, brand, and organizational structures, catalyzed by a more seamless marriage between math and creative and a rethinking of relationships between employees, employers, and customers.

Speaker: James Rhee, Impact Entrepreneur, CEO and Investor; Former Chairman and CEO, Ashley Stewart

9:45-10:45 AM
Argentum's Public Policy Priorities: Confronting Current and Future Challenges and Opportunities

Senior living may be at its greatest challenge point—and the scale and pace of these challenges is not abating. But within this dynamic period are opportunities to better address needs of residents, employees, and operators.

This overview covering both operational and public policy essentials puts your Summit experience into perspective. We’ll cover workforce, liability insurance and availability, liability protection, COVID-19 Provider Relief Funds, infection prevention and control, and unions and the senior living sector.

Speakers: John Atkinson, Leader, Senior Care Industry Practice US and Canada; James Balda, President & CEO, Argentum; Tara Clayton, Senior Vice President, Marsh Senior Care Practice; Peter Corless, Executive Vice President, Enterprise Development, OnShift; Maggie Elehwany, Senior Vice President of Public Affairs, Argentum

10:45-11:45 AM
How to Address Risk Management and Prepare for Natural Disasters

U.S. property-loss causes are soaring—and no single area of the country is immune. But understanding the risks and preparing for them can help mitigate the risk of loss. This session will start by defining disasters and emergencies, so you’ll know what to be prepared for, then go on to share the best ways to prepare for the unexpected, based on lessons learned over the past two decades of disaster recovery.

Speakers: James Boccher, Chief Development Officer, ServiceMaster Brands; Joel Goldman, Partner, Hanson Bridgett

12:00-1:00 PM
Working Lunch
Attendee feedback on the future of senior living

1:15-2:15 PM
Occupancy Trends and Forecasts

As occupancy begins to rise again, it faces stronger-than-ever headwinds. This calls for new approaches for regional and corporate leaders alike. Our panel sketches some long-term scenarios and analyzes what we’ll need to meet them.

Speaker: Lana Peck, Senior Principal, National Investment Center for Seniors Housing & Care (NIC)

2:15-3:15 PM
What CEOs Need to Know about Consumer Confidence & Perception

Session description coming soon!

Speakers: Dr. Jacquelyn Kung, CEO, Activated Insights (Great Place to Work and U.S. News); Dr. Margaret Wylde, CEO, ProMatura

3:30-4:15 PM
Tested Strategies for Driving Occupancy

Growth during tough times is possible—these leaders have been there and helped make it happen, in different ways. Factors to be addressed include business models, marketing, clinical, innovation, communication, and culture.

Speakers: Pilar Carvajal, Founder & CEO, Innovation Senior Living; Lacy Jungman, Vice President of Strategic Development, OneDay

4:15-4:45
Perception Survey

Get the data—and find out how to use it to help understand and manage consumer perceptions. Dr. Jacquelyn Kung and Dr. Margaret Wylde walk us through what they’ve discovered in their study of prospect, resident, and family perceptions.

Speakers: Dr. Jacquelyn Kung, CEO, Activated Insights (Great Place to Work and U.S. News); Dr. Margaret Wylde, CEO, ProMatura