Educational Programming

Education sessions (Tuesday, November 15 and Wednesday, November 16 are open to all registered attendees.
All events will be hosted at JW Marriott Las Vegas Resort & Spa unless otherwise specified and times are shown in Pacific Time.
Session content is subject to change based on industry developments and priorities.

Monday, November 14

8:00 AM-1:00 PM
Argentum Advocacy Fund Golf Classic & Lunch

This year’s Advocacy Fund Classic takes place at the world-renowned TPC Las Vegas golf course, a premier location on the PGA Tour. Conveniently located just minutes from the Las Vegas Strip and McCarran International Airport, TPC Las Vegas is the ideal destination to enjoy world-class golf and network with leaders in the senior living industry. relationships between employees, employers, and customers.

Take advantage of the opportunity of a lifetime to enjoy a round of golf at a setting that was built for the pros and network with senior living industry leaders. Proceeds from the golf classic benefit Argentum’s Advocacy Fund and its mission to support the senior living industry at the state and federal levels.

Interested in participating? Contact Meredith Bonyun at

Download the Golf Classic flyer to share with your colleagues.

Sponsored by:

3:00-5:00 PM
Monday Member Meetings
Invitation Only, Premier Owner/Operator Members

  • CEO Executive Roundtable | Muricia
  • Clinical Quality Executive Roundtable | Catalunia B
  • HR Executive Roundtable | Catalunia A
  • Operations Executive Roundtable | Castilla
  • Sales & Marketing Executive Roundtable | Navarra

5:00-6:30 PM
Opening Reception | Lodge at the Lawn
Open to all registrants

Sponsored by:


6:30-9:30 PM
Silver PAC Casino Royale
Invitation Only

Tuesday, November 15

7:30 AM
Breakfast Service

Sponsored by

8:30-9:30 AM
Keynote: Exponential Growth: How to Think Differently, Transform Your Business, & Achieve Your Most Important Goals

Speaker: Alex Banayan, Youngest Bestselling Business Author in American History

Sponsored by

9:40-10:10 AM
Industry Visioning Results & 4 Key Imperatives Over the Next 10 Years

Speaker: James Balda, President & CEO, Argentum

10:20-11:20 AM
COVID-19 Retrospective: Looking Back to Move Forward

Argentum will share results from its COVID-19 Retrospective study designed to summarize experiences and learning outcomes as well as better inform the industry on necessary changes and approaches for future public health emergencies. This session will address clinical, operational, and regulatory perspectives.

Review of the results: Greg Justice, Principal, THRUUE


11:30 AM-12:30 PM
Diversity, Equity, & Inclusion: We've Started and...

Several senior living companies have launched diversity, equity, and inclusion initiatives towards a long-term vision. Chances are few have recognized their vision fully. This session will feature companies ready to share where they started and where they are today. What specifically are they doing, which initiatives are showing positive results, and what might they recommend to others who working to expand their DEIB efforts. As a look ahead, our Wednesday Keynote will discuss how executives lead the way to DEIB change.

Review of Diversity, Equity, Inclusion, & Belonging Coalition Survey Results:
Amy Pisciotta, Managing Director, Ferguson Partners

Operator Success Case Study:

12:30-1:25 PM
Lunch Session: Building Career Pathways and Employee Pipelines

Argentum will share some of the programs and plans in motion to deliver more workers to senior living and provide them pathways to a successful careers, to include apprenticeships, community colleges, university, and local job center programs.


  • Ashante Abubakar, Vice President, Workforce Development, Argentum
  • Shari Franey, Chief Operating Officer, Hamilton-Ryker
  • Dr. Douglas M. Olson, Director, Center for Health Administration and Aging Services Excellence Professor, Health Care Administration Program, University of Wisconsin - Eau Claire
  • Dr. Nancy Swanger, Founding Director, Granger Cobb Institute for Senior Living; Associate Dean for Internal Partnerships, Carson College of Business

Lunch sponsored by

1:30-2:30 PM
Senior Living Public Policy Update

Argentum staff and partners will provide an update on legislative priorities, new regulations impacting the industry, and what we might expect to come in 2023. We will also cover immediate calls to action and how you can amplify the industry’s voice.


  • Maggie Elehwany, Senior Vice President, Public Affairs, Argentum
  • Paul Williams, Vice President, Government Relations

2:40-3:40 PM
Moving Forward: Measuring What Matters

This session will address what future measurements will matter for various stakeholders in and around senior living. Could the current Federal trend of requesting industry data hit senior living? How important will ESG be to capital providers and other influencers, and will each measure, Environmental, Social, and Governance, carry equal weight?  What about levels of consumer trust and how we prepare to meet the demand for transparency and data outcomes? What is the industry capable of measuring at this stage? This panel session is to get the industry thinking about where we are and where we need to be regarding measuring what will matter in our future.


3:50-5:00 PM
Home as an Opportunity Versus a Threat

Discussion around delivering care to the “home” as an opportunity to extend length of stay and to partner with other providers for alternative/supplemental revenue streams. Subject areas such as Hospital @ Home, SNF @ Home, Home Health/Medicare Advantage partnerships, Technology alternatives and Policy perspectives will be addressed.


  • Angela Brandt, President, ProMedica Senior Care
  • Maggie Elehwany, Senior Vice President, Public Affairs, Argentum
  • Alan Fairbanks, Executive Vice President, Bickford Senior Living
  • Joel Nelson, President & CEO, LCS (moderator)

5:00-6:30 PM
Networking Reception
Open to all attendees and guests

Sponsored by:

Wednesday, November 16

7:30 AM
Breakfast Service

Sponsored by

8:15-9:30 AM
Closing Keynote: Thrive Leadership: 10 Must-Haves for Diversity, Equity, & Inclusion Success

In this interactive Keynote, you will receive the vital information you need to make the following key decisions:

  • Whether you as a leader are ready to remove the one thing that is preventing you from thriving in your role. Hint: This one thing is also making you the bottleneck to thriving for your teams.
  • How measuring your experience in the 10 Non-Negotiable Equities will determine your pathway toward increasing Autonomy, Belonging, and Advancement for yourself (and for your team), even if you’re already at the top of your org chart.
  • How you will model Fairness in your leadership habits to prevent burnout and promote trust with an Essential 6-Part Framework that offers more time freedom, contributes to record revenues, and restores meaningful relationships in the workplace.

Speaker: Kemy Joseph, Co-Founder, Executive Equity Officer, F.E.A.R.S. Advantage

Sponsored by

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